Image of a digital board with odds on there.

Why Do Betting Odds Change?

Betting odds are the most important factor in bookies, it is how they make their money. They sometimes will increase their odds to attract more people to a certain bet which in turn gives them more money, especially if this bet does not come in. The objectives for bookies is to draw as much money from people as possible, don’t be fooled by seemingly nice gestures from these companies as realistically they are only after one goal!

Read on below to see why you should always check the odds for all bookies that you go to.

Odds Will Change

This is perhaps the most important thing to remember about betting. Bookies will tend to change their odds depending on the situation, if a factor in a game like an injury or suspension is present before or during a game then odds will always change. When betting on the bookies, be sure that you are confident in your decision and know a lot about what you are betting on. For example, don’t bet on basketball if you have no idea about the teams, if you are knowledgeable about a sport then you will be more successful betting on this as you actually will know what you are doing.

Sometimes It is Too Good to Be True

When using a bookie you will always see certain deals and odds being pushed and promoted, the majority of the time these odds are put there to fill the pockets of the bookies and empty those of the punters. So if you see crazy odds on something, be sure you are aware of all of the conditions within that bet as the majority of the time there will be an extra variable or catch which will give you a lesser chance of winning.

Not All Odds Are Highlighted

It is also important to know that not all odds are promoted, all the odds that you see online are not the only ones. You will tend to find more valuable odds when you look deeper into the bookies, especially online where there are many hidden bets that you can place to make some decent money.

How Bookmakers Make Money

The goal of the bookmakers is to take wagers on both sides or all sides of a bet that guarantee them a profit.  While the bookmakers are in the gambling business, they themselves do not like it when they have to gamble on the outcome.  If Chelse is playing Liverpool, the bookmakers continually adjust odds to reflect betting trends.  If too many punters are betting on Chelsea, they will make Chelsea’s odds worse and Liverpools more attractive.  By continually updating odds, the bookmakers almost always guarantee themselves a profit. 

Sign Up to BetSlayer Subscription Service for Arbitrage Betting Opportunities

Earn a profit every month virtually ​risk-free with our sports arbitrage opportunities. Sign up now for a 7-day free trial.

About the Author Rob Stoubos